Promote your business for Small Business Saturday®

Promote your business for Small Business Saturday®

The holidays wouldn’t be the same without Small Business Saturday (SBS) on the Saturday after Thanksgiving, an initiative launched by American Express in 2010. This year, the big day is November 24. Last year, 7,200 business associations, state and local chambers of commerce, small businesses and other community organizers across all 50 states were SBS Neighborhood Champions. Now in its eighth year, SBS continues to grow.

SBS serves as a counterpoint to the Black Friday promotions popularized by big box stores. The goal of the national promotion: “to encourage people to Shop Small® and bring more holiday shopping to small businesses,” according to American Express, And the message is resonating. Millions of consumers recognize the unique benefits of shopping at small businesses year-round.

At Pango Financial, we applaud efforts that support small businesses, and we encourage our own clients—especially those in retail—to make the most of this opportunity to foster goodwill and boost sales.

Here are some tips for capturing your share of the SBS market:

  • Maximize your social media presence. Just as your business is a more personal alternative to big-box competitors, social media helps you communicate in a more personal way. And it’s more nimble and less expensive than traditional media. Highlight unique items on a rotating basis. Use #SmallBusinessSaturday and #ShopSmall hashtags, and encourage shoppers to post about their shopping experience with you. Be sure to use the medium to capture as much shopper data as possible for use in future marketing efforts.
  • Optimize your presence in the community. People are already in a giving mood and will respect your business for supporting the community in holiday-relevant ways. Do a drive supporting a local food bank. Hold a company-wide day of service to clean up a property. Collect gently used items for donation to a local homeless shelter. And promote your charitable activities on social media so others can hit the “share” button.
  • Look into gift cards. Consumers love the convenience and flexibility they offer. And they’re not just for mega-retailers. Even if you opt not to create custom-designed reloadable stored-value cards, you still can print up actual gift certificates—the old-fashioned kind—inexpensively and quickly. And they help attract new customers who will patronize your business going forward.
  • Leverage what makes small business special. When it comes to personalized, individualized service, small business has a major edge over national chain retailers. What’s more, consumers know it. It’s what they expect from every small business they patronize. So get to know your customers and their preferences and priorities. Take time to treat them more attentively than a self-service giant would. How hard is that, really? Replicate that simple formula with everyone you interact with and you’ll pay off those expectations and reap the rewards—in the short and longer terms.
  • And don’t forget to check out the Shop Small Studio for personalized marketing materials.

According to a study commissioned by American Express and the National Federation of Independent Businesses, ninety percent of consumers surveyed said SBS has had a positive impact on their community. It can do the same for your business. For more information on how Pango Financial can help you make the most of your unique strengths and the opportunities that surround you, contact us at Pango Financial or call 1-855-WHY-PANGO (1-855-949-7264).

 

 

SOURCES:

https://www.americanexpress.com/us/small-business/shop-small/

https://www.sba.gov/about-sba/sba-newsroom

How to run a successful small business

How to run a successful small business

At Pango Financial we’ve helped thousands of entrepreneurs launch, expand or capitalize their small businesses. One thing they all have in common: a core belief in the inherent value of the product or service they’re selling. Translating that belief into a successful income-generating business doesn’t happen by itself. This is not news to you. Whether… Continue Reading

Business Credit Cards: Know the pros and cons

Business Credit Cards: Know the pros and cons

For sheer versatility, business credit cards are hard to beat—especially from the vantage point of a small business owner or entrepreneurial startup. But like any sophisticated financial tool, cards are better for some uses than for others. Should you open a business card account for your company? A lot depends on how and why you… Continue Reading

How to attract Great Employees

How to attract Great Employees

If your small business is like most, it’s just a matter of time before you’ll need to hire additional people to work for you. That means you’re probably doing something right. But like most major decisions tied to expansion, this challenge can end well (i.e. greater productivity, enabling greater profitability and growth), or not so… Continue Reading

Forge a better future with the DreamSpark® plan

Forge a better future with the DreamSpark® plan

If you’re ready to open up an exciting new future for yourself, the celebrated DreamSpark® plan from Pango Financial can accelerate it—in as little as two weeks! Whether you’ve got your eye on starting a business from scratch, buying a franchise or independent business, or expanding a current one, DreamSpark offers advantages you can’t get… Continue Reading

New business: 5 steps to help ensure success

New business: 5 steps to help ensure success

You’ve got dreams, expertise, resources. But getting your startup off the ground requires more concrete steps. It takes concentrated, focused, productive effort. And tons of research. There’s no single sure-fire recipe, but the ingredients for long-term success should include these critical first steps. 1. Brainstorm your marketing plan. What product(s) are you selling? What needs… Continue Reading

First Vitality Bowls Cafe to open in Omaha, NE on September 6th

First Vitality Bowls Cafe to open in Omaha, NE on September 6th

Katie and Tony DeSantis are set to open the first Vitality Bowls Cafe in Omaha, NE on Thursday, September 6 to give healthy eating a new meaning in Omaha. The new café, is located in Aksarben Village at 1922 S. 67th Street. Omaha’s newest restaurant is a superfood café specializing in açaí bowls – a… Continue Reading

Your Retirement Dollars Could be the Key to your Dream of Business Ownership

Your Retirement Dollars Could be the Key to your Dream of Business Ownership

The stock market has had its ups and downs.  Many people are expecting that at some point soon there will be a correction in the market.  Are you seeking other alternatives to invest your retirement savings?  Are you burned out from corporate life?  Did you know that tax deferred retirement accounts can be invested in… Continue Reading

John Graham brings experience & knowledge to Pango

John Graham brings experience & knowledge to Pango

Pango Financial is growing and ready for a successful 2018. We’re excited to welcome John Graham to our team as Business Development Manager, working with our existing referral partners and helping our outreach program for new partnership and affiliate opportunities. He will also be working with franchisees and small business owners to assist in finding… Continue Reading

6 Tips to Keep your Credit Clean

6 Tips to Keep your Credit Clean

Most factors that influence your credit score are obvious: a slow payment history, for example, or a bankruptcy can lower your score and render your loan more costly than it needs to be. But some factors are less well known. Find out what hidden factors can cause your credit score to be lower. The formula… Continue Reading