Naming your business can be the most fun and challenging part of getting your business started. It requires a certain level of creativity and memorability. If you are buying a franchise this is a fairly easy process as you will be marketing your business under the franchise brand. However, what you may not realize is that behind the scenes you will still need a corporate name for tax filing purposes. If you are pursuing a startup business the name you select will be an important part of making your brand recognizable and engaging to customers. It is also important in the case of a startup to check availability of your name not only with the state you would like to incorporate with but also in determining the availability of a website domain. This article may help you begin the brainstorming process in naming your business. Have fun with it and enjoy the excitement of making your business your own.